Hello all,
I have a question regarding the Customer Engagement Intelligence especially the Customer Value Intelligence and the margin composition analysis. I can pretty easily understand that this Margin composition is really quite helpful if you are working in a B2B branch. For example in the industry you have some Key Accoung manager and sales rep´s which are really analyzing the Margin decompositon for the Orders from the whole process view including ordering from vendors, production, sales. But in our case we are working in the Retail branch so it is quite hard for me to understand what this report should be used for. In the Retail branch we dont have any key account managers nor do we have the production process. So far the calculation for the margin is more simplified and as well know in the Controlling and price calculation.
I really want to understand and see any use in this report but I dont do right now 
Does somebody have a use case or have any idea in which case this analysis could be used for? Or is it merely just that SAP made this product non industry specific and it is just coming with the CEI but not a benefit for the retail branch?
Thank to all of you if you can enlighten me! 